Category Archives: Audio

RETAIL REINVENTED

Finally some retail ads that won’t make you want to kill yourself (or murder the shouty shouty v/o).

Sobeys WEEKLY SPECIALS: Sobeys

This campaign for a Canadian supermarket turns the week’s special into a punch line. Distinctive, entertaining and memorable – pretty good for 15 seconds.

FordSMELL DETAILS: Ford

Y&R Canada, Toronto

Any ad that incorporates the words ‘ovary’, ‘peas’ and ‘smoothie’ will no doubt get your attention. Best of all, this one makes sense.

Space-InvadersSpace Invaders: Instant Scratch-Its

GPY&R Brisbane

16bit never sounded so good in this Space Invaders, lottery scratch card homage. We love how they create urgency in the ad by playing on the frantic gameplay of the old school arcade shooter.

YES WE CANNES

Thanks to everyone who visited the inaugural Radio Zone at Cannes this year, made possible by RAB UK, VAR in Belgium and CRA in Australia. It was high time radio had a presence (and a silent disco) at the biggest advertising festival in the world. Here are three Cannes Gold winners that particularly moved us – whether it was to a tear or a LOL. Enjoy!

CANNES – GRAND PRIX WINNER

Teleconference – OGILVY & MATHER JOHANNESBURG
FOR LUCOZADE

Lucozade made the trivial a triumphant 60 second journey. There’s a lot to love about this ad and hopefully it got a decent airing so other advertisers could get a taste of radio’s potential.

CANNES – GOLD WINNER USE OF MUSIC AND/ OR SOUND DESIGN

Timmy -IMPACT BBDO FOR COMMERCIAL INSURANCE

An ad full of life, story and craft. The ad combines impressive sound design with some intelligent scripts to bring two seemingly unrelated stories together – for when your destiny’s meet.

CANNES – GOLD WINNER PUBLIC AWARENESS MESSAGE

Happy – TBWA\FREDERICK FOR TODO MEJORA FOUNDATION

This moving campaign depicts the compelling moment of when a young boy, first comes out to his parents. However, instead of using the word ‘gay,’ we hear him refer to himself as ‘happy.’ An extremely simple yet immensely effective idea. We love it.

CELEBRITY TANTRUMS

If you ever need to convince your agency to cough up for a voice director, just send them this.

Warning: several creatives and producers were harmed in the making of this compilation.

John Peel

William Shatner

orson

Orson Wells