Three radio ideas have caught our ear. Some have already picked up at other shows and one is making its award debut. All should go far.
The Richards Group USA
With so many brands competing for face time during the Superbowl, how do you stand out? By advertising on radio. This was voted ‘best Superbowl commercial without those pesky pictures’.
One School at a Time
Joe Public Johannesburg
The first rule in advertising is to ‘sell the benefit’. Here, listeners can witness first hand the transformative effect one week of English tutoring will have on a child. OK where do I sign?
Leo Burnett Sydney
Using your phone affects your ability to drive in the same way as drinking. The performances in these unnerving scenes really help drive that point home.
Have a look at this BBC story and then listen to one of the ads taken from last year’s highly awarded Whirlpool campaign. It shows you that Inspiration can come from the most unexpected places.
DDB Sydney’s Jim Curtis and Ryan Fitzgerald picked up the 2014 Gold & Craft Siren Awards for their VW ad entitled ‘Road’.
The Campaign Award went to McCann Melbourne’s John Mescall and Pat Baron for their Metro Trains ‘Notify’ work.
Finally, the prize for ‘best presentation title’ went to guest speaker and creative legend Jeff Goodby for “Why Aren’t They Buying My Brilliant F***ing Idea”.