This month’s demo comes in from the king of pop himself, Michael Jackson. The man might not have been able to play an instrument, but he sure knew how to lay down some serious harmonies. It’s amazing how far a good demo can take you.
‘Some ideas need to be demoed. Like this one for the launch of UK fashion brand NEXT in Australia. I wanted to combine the British National Anthem with an iconic Australian song and I knew it was the idea that would challenge the client the most. I was right. They didn’t buy it, but I still like it.’
Got a demo that went nowhere? Why not share it.
Send it to firstname.lastname@example.org