Category Archives: Open mic

Dominic Youdan: Off The Cuff, London

‘Some ideas need to be demoed. Like this one for the launch of UK fashion brand NEXT in Australia. I wanted to combine the British National Anthem with an iconic Australian song and I knew it was the idea that would challenge the client the most. I was right. They didn’t buy it, but I still like it.’

Got a demo that went nowhere? Why not share it.
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