Alles Cannes, nichts muss – Spot-Special für Gewinner

Kreativ-Agenturen aus aller Welt fieberten eine Woche im Juni um eine der begehrten Trophäen der Cannes Lions. Auch einige deutsche Agenturen konnten sich in diesem Jahr über Radio Löwen freuen – Löwen einer Kategorie, die manch Kreativer als die Königsdisziplin der Werbung betrachtet.

Die Radiozentrale nahm dies zum Anlass, den Preisträgern erstmals mit einem Spotmotiv der Kampagne pro Radio »Radio. Geht ins Ohr. Bleibt im Kopf.« zu gratulieren – und zwar öffentlichkeitswirksam bundesweit über die Antennen der werbungtragenden Radiosender in Deutschland.

Das Spot-Special »Vermieter«

Herzlichen Glückwunsch den Gewinnern!

  • GGH MULLENLOWE – Silber – Kunde: IKEA (Produktion: Hastings Audio Network)
  • DDB – Bronze – Kunde: Telekom (Produktion: Hastings Audio Network / Mokoh Music)
  • Grabarz & Partner – 2 x Bronze – Kunde: Volkswagen (Produktion: Studio Funk)

THE TOP 10 UNDER 20 (seconds)

Purina Dog Chow Little Bites
The ad is as tiny as the dogs Purina are targeting but it still finds time to entertain with an angry as f**k Chihuahua.

Stuffit Delux
Unique brand voice – check.
Clear, concise message – check.
Three brand mentions in 10 seconds – check.
Seriously impressive stuff.

Now this is how to do retail. Price, product, character and entertainment all wrapped up in a handy 15 second take home pack.

A car that’s innovative, intelligent and also very (very) small gets a campaign to match.

Takes no time in using the building blocks of language to capture the brand beautifully.

Sears Optical
20/20 vision gets 10/10 for execution in this campaign for Sears Optical.

Lapperre Hearing Aid
A terrific idea that grabs your attention in the subtlest way imaginable.

Zippo Watches
Zippo lighters have an unmistakable sound. Here’s how they used it to good effect when they extended their product offering.

Guiness Book of Records
The only radio ad to feature in the Guiness Book Of Records. Blink and you’ll miss it.

From naught to intrigue in five seconds.

KFC (Bonus ads!)
Here’s another great piece of retail, which we happened to direct (#justsayin’). Listen to how KFC make its retail recognisable, with a distinct brand framework that stands out as much as the price point.


Geiko Crushed

Geiko continues to be the masters of pre-roll. After the award-conquering ‘unskippable’ campaign, they’re back with a series of ads condensed into 15 seconds…literally.

Esteban Gergely

A divorce lawyer adds an unexpected twist to YouTube’s plethora of honeymoon videos.

Seeing from the inside