RETAIL REINVENTED

Finally some retail ads that won’t make you want to kill yourself (or murder the shouty shouty v/o).

Sobeys WEEKLY SPECIALS: Sobeys

This campaign for a Canadian supermarket turns the week’s special into a punch line. Distinctive, entertaining and memorable – pretty good for 15 seconds.

FordSMELL DETAILS: Ford

Y&R Canada, Toronto

Any ad that incorporates the words ‘ovary’, ‘peas’ and ‘smoothie’ will no doubt get your attention. Best of all, this one makes sense.

Space-InvadersSpace Invaders: Instant Scratch-Its

GPY&R Brisbane

16bit never sounded so good in this Space Invaders, lottery scratch card homage. We love how they create urgency in the ad by playing on the frantic gameplay of the old school arcade shooter.

Seeing from the inside