Thanks to everyone who visited the inaugural Radio Zone at Cannes this year, made possible by RAB UK, VAR in Belgium and CRA in Australia. It was high time radio had a presence (and a silent disco) at the biggest advertising festival in the world. Here are three Cannes Gold winners that particularly moved us – whether it was to a tear or a LOL. Enjoy!
CANNES – GRAND PRIX WINNER
Teleconference – OGILVY & MATHER JOHANNESBURG
Lucozade made the trivial a triumphant 60 second journey. There’s a lot to love about this ad and hopefully it got a decent airing so other advertisers could get a taste of radio’s potential.
CANNES – GOLD WINNER USE OF MUSIC AND/ OR SOUND DESIGN
Timmy -IMPACT BBDO FOR COMMERCIAL INSURANCE
An ad full of life, story and craft. The ad combines impressive sound design with some intelligent scripts to bring two seemingly unrelated stories together – for when your destiny’s meet.
CANNES – GOLD WINNER PUBLIC AWARENESS MESSAGE
Happy – TBWA\FREDERICK FOR TODO MEJORA FOUNDATION
This moving campaign depicts the compelling moment of when a young boy, first comes out to his parents. However, instead of using the word ‘gay,’ we hear him refer to himself as ‘happy.’ An extremely simple yet immensely effective idea. We love it.