‘Some ideas need to be demoed. Like this one for the launch of UK fashion brand NEXT in Australia. I wanted to combine the British National Anthem with an iconic Australian song and I knew it was the idea that would challenge the client the most. I was right. They didn’t buy it, but I still like it.’
A charity that helps rescue abused foreign domestic workers disguised their radio ads to break into the employers’ homes. This campaign uses radio in such an innovative way and has deservedly picked up at almost all the big award shows, including Grand Prix @ LIA.
Rescue Radio – The Rescue Continues – Kenyan Romantic Drama
Rescue Radio – The Rescue Continues – Filipino Pop Singer